Articles Tagged ‘Tough Mudder’

Niche sporting spaces


From Tough Mudder and dragon boat racing to cricket, sponsorship execs on the best sports alternatives to bigger buys at the Olympics and NHL.

MiC’s nice list: Best of 2012


The editorial team at MiC and strategy showcase their favourite campaigns from the last 12 months.

Spotted! Samsung Canada cleans some Tough Mudders


To promote its PowerFoam technology, the company set up a group-sized washing machine to clean participants at the endurance event this weekend.