MEC Canada has announced it has been selected as the agency of record for Dare Foods.

The Kitchener, ON.-based food co has tasked the GroupM founding partner agency with media planning and buying across all platforms, according to a release.

“We are delighted to be awarded the opportunity to work with a strong successful Canadian company with iconic brands such as Bear Paws and Breton,” said Michele Pauchuk, president of MEC Canada. “We are looking forward to contributing to their continued success by using new and innovative approaches to creating value through media.”