Ideon Media has been announced as the exclusive Canadian ad sales representative for Complex, the global youth entertainment network. Complex has a Canadian audience of over 3.3 million monthly unique visitors, according Comscore to figures from August 2024, which skew heavily to Gen Z and millennial demos.
Complex tells stories of streetwear and style, music, sports, art and beyond through video, long-form text and social media. With its curated marketplace, Complex aims to redefine the way fans interact with their favourite brands and artists and reshape the future of digital culture and commerce. Its strategic partnership with Universal Music Group enables Complex to offer exclusive experiences and collaborations to passionate music fans.
Kevin Bartus, president and CEO of Ideon Media, says, “We couldn’t be prouder to be selected as [Complex’s] Canadian partner, and we couldn’t be more excited to begin to work with Canadian advertisers and agencies to bring unique branded content ideas to life.”
Ideon Media is an independent Canadian digital media company that is the single point of exclusive access to advertising on premium Canadian and international publications that reach 26 million Canadians (Comscore).