CTV is giving new Canadian production Motive a Super Bowl push, airing the first episode of the new show on Sunday Feb. 3 following its simulcast of Super Bowl XLVII.

The new crime drama, which stars Kristen Lehman (The Killing), Louis Ferreira (SGU Stargate Universe) and Lauren Holly (NCIS) was also featured in a sneak peek promo during last night’s series finale of Flashpoint.

Motive settles into its mid-season timeslot on Sunday night at 9 p.m. on Feb. 10.

Sponsorship opportunities around the launch of Motive are available, according to a CTV spokesperson.