Academy unveils star-studded partnerships

The Academy of Canadian Cinema and Television has teamed with Manulife Financial, Astral Media and Corus Entertainment, among others, to usher in the inaugural Canadian Screen Week.
Martin Short copied from Playback

The Academy of Canadian Cinema and Television revealed its cast of industry and program sponsors Wednesday.

Topping the list is Manulife Financial, which will sponsor the Academy Volunteer Program at the inaugural Canadian Screen Week gala event in March.

“Our new Academy Volunteer Program will help engage members of the public , both newcomers and ardent fans of Canadian cinema, television and digital media, who wish to join in the fun and excitement of the new Canadian Screen Awards,” said Jennifer Stewart, academy director, marketing & development.

An industry day, hosted by the Banff World Media Festival,will kick off the six day Canadian Screen Week festivities. Meanwhile, the Canadian Film Centre, with support from the Ontario Media Development Corporation, will host The Canadian Screen Awards’ nominee reception.

To add to the glitz and glamour, the Academy has also partnered with Astral Media and Corus Entertainment to bring back its In Studio talk show, offering interviews with nominees from the TIFF Bell Lightbox.

Canadian Screen Week will culminate in the Canadian Screen Awards Gala, held at the Sony Centre in Toronto March 3. The ceremony will be hosted by Martin Short, and will air live on CBC at 8 p.m.

The Screen Week festivities run from Feb. 26 to March 3.