Touché! PHD has announced the appointment of Terry Horton as managing director of its new Toronto office.

In this role, Horton will be responsible for leading the office’s day-to-day operations, developing new business, acquiring and developing new talent and ensuring quality creative product delivery. Reporting to agency president Karine Courtemanche, he will also work closely with other strategic business units and media agencies in the Omnicom Media Group family.

“We are excited to have Terry join the Touché! team as we expand our operations into the Toronto market,” said Karine Courtemanche, president, Touché! PHD, in statement. “His passion for the media business, his commitment to the client, and his leadership strengths will enable a successful expansion of the business, as well as the unique Touché! culture.”

Prior to joining Touché!, Horton spent 15 years in various roles at Cossette, and was most recently VP and media director. Horton was named strategy Media Director of the Year in 2011.

“I am grateful to be a part of a team known for their excellence in strategy, creativity and innovation,” said Horton in his own statement. “The opportunity to play a leadership role in establishing and growing the Touché! brand in Toronto is very exciting.”

Horton steps into his new role effective immediately.