UM has been selected by Boston Pizza to handle its Canadian media business, leading the account from its Toronto office.

The account, which was most recently handled by PHD in Canada, will have its planning, investment, digital and search engine marketing handled by the Mediabrands agency effective immediately.

“We’re really excited to work with the team at UM to further Boston Pizza’s position as Canada’s leading casual dining chain,” said Steve Silverstone, EVP of marketing, Boston Pizza International, in a release on the win. “UM’s collaborative approach along with their commitment to finding creative and strategic solutions to help us reach our guests is a valued addition to our marketing team.”