Mindshare has announced David Lang has been named as the company’s chief content officer, furthering its emphasis on creating real-time content across North America.

Lang already works as the president of Mindshare Entertainment and adds the new title and responsibilities, which include translating data and consumer insights into real-time, socially-focused and shareable content, to his remit at the agency effective immediately.

In his expanded role, Lang will work with Jordan Bitterman, who was recently named to the role of chief strategy officer, and Stacy Minero, managing director, communications planning at Mindshare.