Articles Tagged ‘WPP’
Rogers moves account to WPP, Mindshare takes media
The new unit, Theo, is designed for more efficiency as all aspects of the communication strategy work under one roof.
MediaCom’s global CEO to step down
Stephen Allan has been with the agency since his teens, long before it was a part of WPP and GroupM.
Organic revenue down at WPP due to COVID-19
The holding company’s Q1 results also show how its pivoting for new client needs.
GroupM brings Finecast to Canada
Already a success in the U.K. and Australia, Finecast allows precise audience targeting in connected TV environments.
WPP returns to revenue declines in Q4
The North American region and specialist agencies were particularly weak, though CEO Mark Read is optimistic for the future.
Hasbro consolidates global media account
The toy-maker and entertainment giant has moved its business to WPP’s GroupM after seven years with OMD.
GroupM shuffles at the top, makes changes to [m]Platform
After one month on the job, CEO Christian Juhl has instated a refreshed C-suite team.
WPP: Revenue down in North America, globally
The holding co noted that although organic revenue is down, the rate of decrease is slowing.
GroupM bolsters the global C-suite
Kyoko Matsushita will replace the global CEO role at Essence left vacant by Christian Juhl.
GroupM moves Christian Juhl to top global post
Kelly Clark will step down, with Christian Juhl of Essence taking over as CEO on Oct. 1.
GroupM opens Midas Exchange outpost in Canada
Orion Worldwide’s Boris Cho has been tapped to lead the Canadian operations of WPP’s corporate trade arm.
Kinetic launches Canadian outpost
Kevin McDonald and Riina Clydesdale are heading up the WPP out-of-home-focused shop.
WPP revenue declines, IPG’s jumps in Q1
WPP continues to feel the effects of client losses, while IPG’s CEO emphasized its commitment to investing in its agency brands.
Mindshare opens new specialty division
Based out of Los Angeles, +49 Media will focus on U.S. brands and agencies looking to make their way into Canada.
Waze partners with WPP to grow ad platform
The navigation app has opened up its platform to clients of the GroupM parent company, offering four different ad units.
