Articles Tagged ‘WPP’

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WPP continues its revenue growth across disciplines

Ongoing strength in media, demand for strategic PR and investment in commerce and tech pushed revenue up in Q2.

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GroupM sets plan to refine media’s ‘insufficient’ sustainability efforts

The framework for reducing emissions in the ad supply chain came with a report calling out the lack of progress the industry has made thus far.

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WPP partners with Epic Games to explore the metaverse

The maker of Fortnite and Unreal Engine will tutor the agency on how to make immersive, virtual experiences.

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Starcom tops Canada’s 2021 media new business rankings

The total value of account wins in Canada was $835 million, according to COMvergence.

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GroupM drives WPP revenue growth in Q3

Organic revenue grew by 15.7% in Q3, driven by both of its integrated agencies and specialist offerings.

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Wavemaker integrates Amazon’s audience API into planning

The partnership comes following last week’s ecomm-focused venture between WPP and Snap.

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WPP partners with Environics on addressable data

GroupM agencies now have access to the firm’s data products, including the cookie-free PRIZM segmentation tool.

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WPP reports solid Q2 growth

The Canadian market was one of the company’s strongest, with GroupM performing particularly well during the first half of the year.

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IPG and WPP return to growth

Both holding companies are optimistic about their outlooks for the rest of the year, with WPP revealing more details about its new data offering.

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GroupM names first global president of commerce

Andrew Ruegger has been tasked with scaling the agency’s commerce-focused products and services for clients.

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ICYMI: WPP plans to centralize data capabilities

Plus, Corus announces a slate of influencer-led digital series and TVA gives Escouade 99 a second season.

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GroupM tops Canada’s 2020 media billings: Comvergence

Mediacom, Mindshare and Wavemaker had the highest net new business in a year where Rogers, Uber and HBC were the big accounts on the move.

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WPP’s organic revenue was down by 8.2% in 2020

But the holding company’s recent trajectory has it expecting 2021 to be a year of “solid recovery.”