Articles Tagged ‘WPP’
WPP partners with TikTok
This global partnership will see both companies work together to develop and improve advertising products on the social networking app.
GroupM leads globally, Omnicom in Canada: RECMA
The rankings are based off of qualitative scores including resources in digital and content, and client profile.
Media is the strong point for WPP as its declines soften
The holding company feels relatively optimistic about momentum as it picks up new business and media begins to rebound.
Mindshare global CEO is out
Nick Emery has been ousted following what management calls “a clear breach of the company’s code of conduct.”
Creative fares better than media in Q2 for WPP
A 15.1% drop puts the holding co. somewhere in the middle when it comes to performance among the major networks.
People Moves: Carat, Theo and more
Plus, Enthusiast Gaming makes an acquisition and staffs up accordingly.
Rogers moves account to WPP, Mindshare takes media
The new unit, Theo, is designed for more efficiency as all aspects of the communication strategy work under one roof.
MediaCom’s global CEO to step down
Stephen Allan has been with the agency since his teens, long before it was a part of WPP and GroupM.
Organic revenue down at WPP due to COVID-19
The holding company’s Q1 results also show how its pivoting for new client needs.
GroupM brings Finecast to Canada
Already a success in the U.K. and Australia, Finecast allows precise audience targeting in connected TV environments.
WPP returns to revenue declines in Q4
The North American region and specialist agencies were particularly weak, though CEO Mark Read is optimistic for the future.
Hasbro consolidates global media account
The toy-maker and entertainment giant has moved its business to WPP’s GroupM after seven years with OMD.
GroupM shuffles at the top, makes changes to [m]Platform
After one month on the job, CEO Christian Juhl has instated a refreshed C-suite team.
WPP: Revenue down in North America, globally
The holding co noted that although organic revenue is down, the rate of decrease is slowing.
GroupM bolsters the global C-suite
Kyoko Matsushita will replace the global CEO role at Essence left vacant by Christian Juhl.
