Articles Tagged ‘WPP’
WPP releases year-end forecast
Both global and Canadian outlooks revised upward from midyear projections.
WPP Media unveils plans to drive growth of Canadian media landscape
The Canadian arm of WPP Media will test a new framework that integrates media, clients and data.
WPP invests $400 million in extended AI partnership with Google
The deal aims to develop cloud technology and AI tools to enhance both companies’ marketing services.
Horizon Media and Havas join forces to launch Horizon Global
The venture launches on the heels of Omnicom’s IPG acquisition obtaining final approval this week.
People Moves: Havas Media expands Noise Digital CEO’s role
Plus, digital agency Signifly boosts its Montreal team with new hires.
WPP Media lands Mastercard account
The agreement ends the brand’s decade-long partnership with Dentsu-owned Carat.
Ryde takes a shot at wellness culture
The brand’s latest campaign features a trio of video skits aimed at cutting through the noise of conflicting health information.
OMD remains the leading Canadian media agency network: COMvergence
The latest report tallies 2024 billing and market share in Canada for all media agencies and groups.
WPP reports Ogilvy, media business hit by weak first-half ad spend
The global media giant slashed its forecasts for the first half of 2025 due to lower client spend and net new business.
Industry News: WPP integrates TikTok’s Symphony tool
Meanwhile, the website of the popular RPM TV show has named Fuel Digital Media as its ad sales rep.
Paramount cuts ties with WPP Media, awards business to Publicis
The entertainment giant first partnered with WPP in 2004, when it appointed Mediaedge:cia, which eventually rebranded as MEC, as its media AOR.
WPP CEO Mark Read to retire at year’s end
The move comes after WPP introduced WPP Media, its new AI-driven media business, replacing GroupM.
WPP Media launches as fully integrated, AI-powered media company
Connected by WPP Open, WPP Media unites media, data and production capabilities.
COMvergence reports a slowdown of acquisitions in 2024
Acquisition of small- to mid-sized firms indicates a preference for agile teams rather than large-scale consolidations.
Industry News: WPP boosts AI-driven data offering with new acquisition
Plus, healthcare advertising agency Klick names new head of media strategy and planning.
