Articles Tagged ‘WPP’
Wavemaker integrates Amazon’s audience API into planning
The partnership comes following last week’s ecomm-focused venture between WPP and Snap.
WPP partners with Environics on addressable data
GroupM agencies now have access to the firm’s data products, including the cookie-free PRIZM segmentation tool.
PHD wins Unilever’s Canadian business
Mindshare, which has handled media here since 2010, still managed to hold on to the biggest portions of the review globally.
WPP reports solid Q2 growth
The Canadian market was one of the company’s strongest, with GroupM performing particularly well during the first half of the year.
IPG and WPP return to growth
Both holding companies are optimistic about their outlooks for the rest of the year, with WPP revealing more details about its new data offering.
GroupM names first global president of commerce
Andrew Ruegger has been tasked with scaling the agency’s commerce-focused products and services for clients.
ICYMI: WPP plans to centralize data capabilities
Plus, Corus announces a slate of influencer-led digital series and TVA gives Escouade 99 a second season.
GroupM tops Canada’s 2020 media billings: Comvergence
Mediacom, Mindshare and Wavemaker had the highest net new business in a year where Rogers, Uber and HBC were the big accounts on the move.
WPP’s organic revenue was down by 8.2% in 2020
But the holding company’s recent trajectory has it expecting 2021 to be a year of “solid recovery.”
WPP partners with TikTok
This global partnership will see both companies work together to develop and improve advertising products on the social networking app.
GroupM leads globally, Omnicom in Canada: RECMA
The rankings are based off of qualitative scores including resources in digital and content, and client profile.
Media is the strong point for WPP as its declines soften
The holding company feels relatively optimistic about momentum as it picks up new business and media begins to rebound.
Mindshare global CEO is out
Nick Emery has been ousted following what management calls “a clear breach of the company’s code of conduct.”
Creative fares better than media in Q2 for WPP
A 15.1% drop puts the holding co. somewhere in the middle when it comes to performance among the major networks.
People Moves: Carat, Theo and more
Plus, Enthusiast Gaming makes an acquisition and staffs up accordingly.
