Articles Tagged ‘WPP’

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IPG and WPP return to growth

Both holding companies are optimistic about their outlooks for the rest of the year, with WPP revealing more details about its new data offering.

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GroupM names first global president of commerce

Andrew Ruegger has been tasked with scaling the agency’s commerce-focused products and services for clients.

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ICYMI: WPP plans to centralize data capabilities

Plus, Corus announces a slate of influencer-led digital series and TVA gives Escouade 99 a second season.

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GroupM tops Canada’s 2020 media billings: Comvergence

Mediacom, Mindshare and Wavemaker had the highest net new business in a year where Rogers, Uber and HBC were the big accounts on the move.

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WPP’s organic revenue was down by 8.2% in 2020

But the holding company’s recent trajectory has it expecting 2021 to be a year of “solid recovery.”

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WPP partners with TikTok

This global partnership will see both companies work together to develop and improve advertising products on the social networking app.

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GroupM leads globally, Omnicom in Canada: RECMA

The rankings are based off of qualitative scores including resources in digital and content, and client profile.

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Media is the strong point for WPP as its declines soften

The holding company feels relatively optimistic about momentum as it picks up new business and media begins to rebound.

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Mindshare global CEO is out

Nick Emery has been ousted following what management calls “a clear breach of the company’s code of conduct.”

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Creative fares better than media in Q2 for WPP

A 15.1% drop puts the holding co. somewhere in the middle when it comes to performance among the major networks.

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People Moves: Carat, Theo and more

Plus, Enthusiast Gaming makes an acquisition and staffs up accordingly.

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MediaCom’s global CEO to step down

Stephen Allan has been with the agency since his teens, long before it was a part of WPP and GroupM.

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Organic revenue down at WPP due to COVID-19

The holding company’s Q1 results also show how its pivoting for new client needs.

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GroupM brings Finecast to Canada

Already a success in the U.K. and Australia, Finecast allows precise audience targeting in connected TV environments.