Articles Tagged ‘MindShare’

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Device and media consumption during the pandemic may have peaked

The outside world is proving tempting – for now – as Canadians start to settle into their own personal new normals.

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Shepherding through the mayhem: roundtable

Just a few days before the pandemic prompted a lockdown in Toronto, execs broke bread and discussed planning in an age of disruption.

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What does pitching look like amidst the Zoom boom?

From chemistry to data and how to manage talent, the pitch playbook has been completely rewritten.

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Canadians still big on news notifications, indifferent to ‘Zoom TV’

A need for inexpensive entertainment could put TV in a good position for fall, but Mindshare finds that Canadians are indifferent about “Zoom-style” programming.

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What will Canadians do (and not do) once restrictions lift?

Also, according to Mindshare’s research, Canadians aren’t too concerned about their children consuming too much media during lockdown.

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Decoding the do’s and don’ts of digital during a pandemic

Havas’ Fil Lourenco and Mindshare’s Pat Cortes share what they’ve observed about online buying so far and, for brands who have paused, how to ease back in.

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Are Canadians entering a state of news fatigue?

Mindshare’s Sarah Thompson on why the agency is seeing a quest for good news among advertisers.

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How media consumption is shaping Canadians’ mindsets

Canadians are consuming more media than ever, but trust is not evenly distributed.

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CES Perspectives: Mindshare

CEO Devon MacDonald on whether smart TVs have been dumb all along, and how the OOH industry can benefit from the showcased tech.

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People Moves: M32 Connect, CBC and more

Plus, IndexExchange’s former comms lead has created her own consultancy and Mindshare hires a new account manager.

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ICYMI: A new CEO for ComScore, a new image for Facebook

Plus, senior journalists in Canada shuffle about as Andrew Coyne leaves Postmedia and Don Martin announces his retirement.

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TTC wifi logins are up, but is that a win for brands?

Mindshare CEO Devon MacDonald and Havas Village CEO Alex Panousis on why nine million impressions doesn’t necessarily mean customers are engaging with ads.

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YouTube could be removing ads targeted at kids

Big changes could be coming to the popular platform, and two experts say brands need to better understand changing data and targeting policies.

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Who should really be worried about Disney+?

Mindshare’s Kyle Hodgins says Disney will likely shake up the market, but not in the way some might think.