Articles Tagged ‘MindShare’

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Facebook has put global media up for review

The social platform is the second largest advertiser globally, after Google, in their shared sector.

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GroupM tops Canada’s 2020 media billings: Comvergence

Mediacom, Mindshare and Wavemaker had the highest net new business in a year where Rogers, Uber and HBC were the big accounts on the move.

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GroupM launches tool to make more ethical data decisions

The Data Ethics Compass will help agencies and clients make more subjective decisions about the data behind their plans.

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Mindshare Canada lets CEO Devon MacDonald go

GroupM CEO Stuart Garvie will be leading the agency until a permanent replacement is found.

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From CARD: Buyers plan to stop the degradation of local media

Will there be a paradigm shift toward creating a more sustainable media ecosystem in the years to come?

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The summertime screen slump didn’t last: study

Due to the second wave, cooler weather and even some difference with reporting – Canadians are upping their content consumption again.

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Blog: Call your agency, for the sake of local news

Mindshare’s Sarah Thompson on why local media is at stake – and how marketers can help.

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Walmart Canada creates a limited Canadian edition of Supermarket Sweep

Although the upcoming reboot is U.S.-based, the retailer found a way to deliver a homegrown twist.

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Mindshare global CEO is out

Nick Emery has been ousted following what management calls “a clear breach of the company’s code of conduct.”

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Group music listening is going up. Why does this matter for brands?

The morning commute is no longer the easiest place to reach Canadians with audio – it’s in parks, mid-day and during family time.

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People Moves: Carat, Theo and more

Plus, Enthusiast Gaming makes an acquisition and staffs up accordingly.

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People Moves: Mindshare’s Theo takes shape

Plus, TLN and the Trade Desk bolster their management team, and Narcity adds its top editor.

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We’re officially past the pandemic screentime surge

Mindshare’s research shows that even though Canadians are still apprehensive about the pandemic, they’re choosing nature over movies and TV.