Articles Tagged ‘MindShare’

Gautham Pingali

GroupM appoints EVP of performance and innovation

Gautham Pingali will co-lead GroupM Nexus, the agency group’s new performance media organization.

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Why a strong culture is also good business for media agencies

Executives explain why making employees feel valued not only helps with recruitment and retention, but to do better work.

Lesley C-Mindshare

Mindshare Canada hires Lesley Conway as CEO

The agency’s new leader brings years of senior experience from the likes of Hatch64, Bell and Astral.

Programmatic-Advertising

ICYMI: StackAdapt adds reporting for offline sales

Plus, Twitter grows its partner program and Mindshare picks up Media Agency of the Year honours from the Effies.

newspaper

Publishers and platforms split between rev sharing options, delaying next steps

The Department of Canadian Heritage released the findings of its discussions with the industry on how to level the playing field between digital players and local news media.

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Corus extends a digital content partnership into linear TV

Appleton’s “Hidden Gems” series is not only running on male-centric Complex, but broadening its reach with programming blocks across three Corus networks.

Facebook

Facebook has put global media up for review

The social platform is the second largest advertiser globally, after Google, in their shared sector.

money-1

GroupM tops Canada’s 2020 media billings: Comvergence

Mediacom, Mindshare and Wavemaker had the highest net new business in a year where Rogers, Uber and HBC were the big accounts on the move.

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GroupM launches tool to make more ethical data decisions

The Data Ethics Compass will help agencies and clients make more subjective decisions about the data behind their plans.