Articles Tagged ‘MindShare’

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The summertime screen slump didn’t last: study

Due to the second wave, cooler weather and even some difference with reporting – Canadians are upping their content consumption again.

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Blog: Call your agency, for the sake of local news

Mindshare’s Sarah Thompson on why local media is at stake – and how marketers can help.

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Walmart Canada creates a limited Canadian edition of Supermarket Sweep

Although the upcoming reboot is U.S.-based, the retailer found a way to deliver a homegrown twist.

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Mindshare global CEO is out

Nick Emery has been ousted following what management calls “a clear breach of the company’s code of conduct.”

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Group music listening is going up. Why does this matter for brands?

The morning commute is no longer the easiest place to reach Canadians with audio – it’s in parks, mid-day and during family time.

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People Moves: Carat, Theo and more

Plus, Enthusiast Gaming makes an acquisition and staffs up accordingly.

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People Moves: Mindshare’s Theo takes shape

Plus, TLN and the Trade Desk bolster their management team, and Narcity adds its top editor.

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We’re officially past the pandemic screentime surge

Mindshare’s research shows that even though Canadians are still apprehensive about the pandemic, they’re choosing nature over movies and TV.

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Could Quibi’s struggles be a lesson for incoming SVODs in the market?

Experts try to pinpoint where the streamer fell short, while one strategist believes there’s still time for it to turn things around.

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Device and media consumption during the pandemic may have peaked

The outside world is proving tempting – for now – as Canadians start to settle into their own personal new normals.

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Shepherding through the mayhem: roundtable

Just a few days before the pandemic prompted a lockdown in Toronto, execs broke bread and discussed planning in an age of disruption.

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What does pitching look like amidst the Zoom boom?

From chemistry to data and how to manage talent, the pitch playbook has been completely rewritten.

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Canadians still big on news notifications, indifferent to ‘Zoom TV’

A need for inexpensive entertainment could put TV in a good position for fall, but Mindshare finds that Canadians are indifferent about “Zoom-style” programming.

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What will Canadians do (and not do) once restrictions lift?

Also, according to Mindshare’s research, Canadians aren’t too concerned about their children consuming too much media during lockdown.