Articles Tagged ‘MindShare’

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Are Canadians entering a state of news fatigue?

Mindshare’s Sarah Thompson on why the agency is seeing a quest for good news among advertisers.

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How media consumption is shaping Canadians’ mindsets

Canadians are consuming more media than ever, but trust is not evenly distributed.

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CES Perspectives: Mindshare

CEO Devon MacDonald on whether smart TVs have been dumb all along, and how the OOH industry can benefit from the showcased tech.

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People Moves: M32 Connect, CBC and more

Plus, IndexExchange’s former comms lead has created her own consultancy and Mindshare hires a new account manager.

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ICYMI: A new CEO for ComScore, a new image for Facebook

Plus, senior journalists in Canada shuffle about as Andrew Coyne leaves Postmedia and Don Martin announces his retirement.

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TTC wifi logins are up, but is that a win for brands?

Mindshare CEO Devon MacDonald and Havas Village CEO Alex Panousis on why nine million impressions doesn’t necessarily mean customers are engaging with ads.

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YouTube could be removing ads targeted at kids

Big changes could be coming to the popular platform, and two experts say brands need to better understand changing data and targeting policies.

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Who should really be worried about Disney+?

Mindshare’s Kyle Hodgins says Disney will likely shake up the market, but not in the way some might think.

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Four Canadian agencies shortlisted for M&M Global Awards

Touché! made the short list five times, with four nominations for Canadian Tire Corporation.

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Fall TV: The complaint line

We’ve once again given media buyers a platform for their grievances, to which TV broadcasters could respond. Here’s what they had to say.

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Canadian agencies clean up at Festival of Media

Work for Canadian Tire, Expedition ElectrON and Oh Henry! helped Canadian agencies bring home the hardware.

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Dove integrates custom print cover

Beyond five unique un-retouched covers, this month’s issue of Chatelaine tapped Dove’s new stock photo library and featured a call for more representation.

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People Moves: Mindshare, Havas and MediaCom

Industry veterans and new faces alike are shifting in the agency world.

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Dove taps OOH to expand paternity campaign

The new phase of the cause marketing campaign debuted after new legislation came into effect.

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SXSW perspectives: Mindshare

The festival has become a choose-your-own adventure book. And so has media.