Articles Tagged ‘MindShare’
Spotted! Nutella sparks holiday cheer with interactive experience
The activation features samples of products made with the hazelnut spread, along with recipes to recreate them at home.
Ferrero Rocher taps luxury brands to elevate its connection with holiday hosts
The brand’s latest campaign revolves around a contest with luxurious “prices” and experiences.
Initiative wins Unilever media account
The consumer goods company has appointed a roster of agencies in different countries.
Nutella CGI activation lands in Yonge-Dundas Square
The hot-air balloon is part of an integrated campaign aimed at younger millennials.
GroupM tops global COMvergence rankings for 2022
OMD topped the network rankings, though EssenceMediacom is primed to take the top spot for 2023.
Mindshare hires Nancy Hall as North American CEO
The former Matterkind CEO will lead agency operations across Canada and the U.S.
Getting to Know: Lesley Conway
Lauren Richards talks with Mindshare Canada’s CEO about the importance of “intentional media” and making the industry fun again.
Most-read of 2023: Agencies
From media review to new execs, here are the stories from the agency sector that readers were most interested in this year.
Mindshare Canada evolves its leadership team
Julia DiClemente, Meredith Menkes and Stesha Scott get new roles as the agency plots out a transformation of its business.
GroupM appoints EVP of performance and innovation
Gautham Pingali will co-lead GroupM Nexus, the agency group’s new performance media organization.
Why a strong culture is also good business for media agencies
Executives explain why making employees feel valued not only helps with recruitment and retention, but to do better work.
Mindshare Canada hires Lesley Conway as CEO
The agency’s new leader brings years of senior experience from the likes of Hatch64, Bell and Astral.
Mindshare retains Rogers duties after Theo is dissolved
The bespoke WPP agency will soon be no more after the bulk of creative duties are moved to Sid Lee.
General Mills names Mindshare Canada as AOR
The CPG aligns its Canadian assignment with the GroupM agency, which handles buying in 15 markets globally.
