Robin Hassan is going client side. Currently SVP digital strategy at Mediacom Canada, Hassan tells MiC she is leaving the media agency to become channel communications manager at Unilever Canada, where she will start Monday.

In her new role, Hassan will report to Jennifer Gardner, director, investments and partnerships, North America, Unilever.

Hassan joined MediaCom in June 2013 after working as VP, media director and COE lead for social and mobile at Starcom MediaVest Group and could not comment further on her new role at this time.