Initiative names new president

Adam Luck is joining the agency and leading Canadian operations.

IPG Mediabrands agency Initiative has announced Adam Luck will now be leading the Canadian team as president, effective immediately.

Luck comes to the agency from his most recent role as VP of digital strategy and planning for BIMM Direct & Digital. Prior to that role he worked as group director of digital at Grip Limited, where new IPG Mediabrands Canada CEO Harvey Carroll worked as president and partner until last year. Luck will be reporting directly to Carroll in his new role.

Initiative handles clients including ING Direct, H&M and Indie88 in Canada.