Articles Tagged ‘Initiative’

People Moves: Zenith Media boosts leadership team
Meanwhile, Statements Media hires the former VP of sales from Outedge Media Canada.

RBC diversifies its media plan to engage with young Canadians
The brand increases its investment in social media to promote its RBC Training Ground talent identification program.

Spotted! Liquid I.V. erects Hydration Lodge to reach festival-goers
The Unilever brand has leveraged other Canadian festivals to highlight the importance of hydration.

Omnicom and IPG set to become one agency
The merger, which is still subject to regulator approval, will boost healthcare, XM, first-party data capabilities

Initiative takes home Best of Show at 2024 Media Innovation Awards
Initiative and Courage took home the most prestigious awards of the night.

CBC partners with celebs for first “unified” holiday campaign
The broadcaster is encouraging viewers to donate to their local food banks.

Robin LeGassicke promoted to chief transformation officer at Cairns Oneil
In her new position LeGassicke will lead the agency’s specialty data, programmatic and search teams.

A deeper look at the 2024 Media AOY winners
Profiles on Initiative, UM and Media Experts show how each agency is differentiating themselves beyond the work.

2024 AOY: How Initiative is investing in its greatest asset
The media agency picked up the Gold medal for its work with the CBC, Destination Canada and Black & Abroad.

Announcing the 2024 Media Innovation Shortlist
Winners will be announced at a gala affair on November 27.

WPP bounces back, IPG to sell off R/GA and Huge
As WPP invests big on AI, both holding companies are streamlining their operations.

WWF-Canada looks to retail apps to stimulate donations
The organization focused its media plan on digital tactics to reach 18- to 48-year-olds.

Why Travel Alberta partnered with fashion mags for the first time
The campaign’s media plan includes ads in GQ, Vogue and Vanity Fair.

Initiative wins Unilever media account
The consumer goods company has appointed a roster of agencies in different countries.