Articles Tagged ‘Initiative’

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Advertisers take a closer look at connected TV

Though challenges remain, there are numerous reasons to use connected opportunities to support traditional strategies.

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Blog: Survival isn’t enough. It’s time for change

Initiative’s Ishma Alexander-Huet on why after 18 years of trying not to be seen as a “disruptor,” she’s speaking out.

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Helen Galanis brings Initiative out of the dark

In just three years, the Media Leader of the Year made significant strides in improving the agency’s reputation and creative output.

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2019 Media AOY Gold: Initiative flips the script

How the shop is rejecting traditional adversarial relationships with media companies to create more collaborative programs.

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Who took home hardware (and made history) at AOY?

A new media agency topped the annual awards, the culmination of a long journey.

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Baskin-Robbins finds strange things in TikTok campaign

The ice-cream co. continued to jump on the Stranger Things phenomenon, creating a co-branded digital activation with Netflix.

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Baskin-Robbins turns its media plan Upside Down

The ice cream chain utilized TikTok for the first time as part of an app-focused media plan.

Emily Crop

Upfronts 2019: CBS talks OTT, Super Bowl and life after Big Bang

The network patted itself on the back as the “Belle of the OTT ball” and is looking ahead to future Super Bowl plans, but a lot can happen in a year.

Emily Crop

Upfronts 2019: Disney touts powerful partnerships and a significant slate

The two-hour presentation featured new programming across ABC, Freeform, FX, Nat Geo and ESPN, with plenty of social and SVOD strategy.

Emily Crop

Upfronts 2019: Fox and NBC’s content and commercial plans

Initiative’s Emily Douglas on NBCU’s Prime Pods and Shoppable TV formats and FOX’s compressed commercial pods.

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Why Initiative held its own ‘reverse upfront’

Agency president Helen Galanis on empowering media companies to be the experts, the right way to approach data and how to take the disruptors out of the equation.

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Initiative zeroes in on client needs with new VP

Organic growth from accounts such as Destination Canada have led the IPG shop to bring on Ryan Van Dongen.

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Spotted! A holiday mural goes up brick by brick

The activation aimed to reach Canadian’s young and old who haven’t grown up creating with Lego.