Articles Tagged ‘Initiative’

People Moves: Zenith Media boosts leadership team

Meanwhile, Statements Media hires the former VP of sales from Outedge Media Canada.

RBC diversifies its media plan to engage with young Canadians

The brand increases its investment in social media to promote its RBC Training Ground talent identification program.

Hellmann’s taps into social media recipe trend

The brand’s new campaign includes content created in partnership with chefs to re-position its vegan mayo.

Spotted! Liquid I.V. erects Hydration Lodge to reach festival-goers

The Unilever brand has leveraged other Canadian festivals to highlight the importance of hydration.

Omnicom and IPG set to become one agency

The merger, which is still subject to regulator approval, will boost healthcare, XM, first-party data capabilities

Initiative takes home Best of Show at 2024 Media Innovation Awards

Initiative and Courage took home the most prestigious awards of the night.

CBC partners with celebs for first “unified” holiday campaign

The broadcaster is encouraging viewers to donate to their local food banks.

Robin LeGassicke promoted to chief transformation officer at Cairns Oneil

In her new position LeGassicke will lead the agency’s specialty data, programmatic and search teams.

A deeper look at the 2024 Media AOY winners

Profiles on Initiative, UM and Media Experts show how each agency is differentiating themselves beyond the work.

2024 AOY: How Initiative is investing in its greatest asset

The media agency picked up the Gold medal for its work with the CBC, Destination Canada and Black & Abroad.

Announcing the 2024 Media Innovation Shortlist

Winners will be announced at a gala affair on November 27.

WPP bounces back, IPG to sell off R/GA and Huge

As WPP invests big on AI, both holding companies are streamlining their operations.

WWF-Canada looks to retail apps to stimulate donations

The organization focused its media plan on digital tactics to reach 18- to 48-year-olds.

Why Travel Alberta partnered with fashion mags for the first time

The campaign’s media plan includes ads in GQ, Vogue and Vanity Fair.

Initiative wins Unilever media account

The consumer goods company has appointed a roster of agencies in different countries.