Where are Canadians spending their social media time? According to new data from UM’s social media study, Wave 8, Facebook is still tops across all key demos, with 79% of people aged 16 to 54 using the platform. The study surveyed 1,000 active internet users in Canada.
All other social media networks pale in comparison, though 16- to 24-year-olds are using Instagram and Snapchat in higher than average numbers.