Media habits vary between demographic groups, but according to new data from IPG Mediabrands, all measured groups are spending a significant amount of time on both TV and Twitter.
According to the research, which pulls data from the Mediabrands Connection Panel, 16- to 24-year-olds spend the most time with media per week at 14.2 hours. On the other end of the spectrum are 55- to 64-year-olds, who spend 11.6 hours per week consuming media.
Internet is the most-used platform among those measured for all groups except the 55- to 64-year-old group, who spend more media time on TV than online.
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Very interesting…were magazines look at as well? my understanding is magazines and newspapers are very different so also cannot be slotted together