Home Depot selects new MAOR

The retailer has closed its review by choosing two Dentsu Aegis Network agencies for media.

Another big Canadian review has closed, with The Home Depot Canada announcing its new media agency partners.

The company has chosen Dentsu Aegis Network agencies Carat and iProspect. ZenithOptimedia Canada had held the account since 2012 prior to today’s announcement.

“We’d like to thank the teams that have worked with us in the past, and look forward to future growth and innovation with our new business partner,” said Kerry Munro, VP of marketing and e-commerce, The Home Depot Canada in an email confirmation of the win.

The Home Depot also works with Carat in the U.S., naming that agency as its media partner in 2011.

In other client shift news, yesterday the Ontario Government announced it had chosen PHD as its new media agency partner, following a review.

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