Articles Tagged ‘Carat’
Dentsu Canada announces key media leadership moves
The appointments involve senior roles at iProspect, Carat and Dentsu Media Canada.
Introducing the 2025 Media Innovation Awards shortlist
Winners will be announced at a gala affair on November 26.
Heinz Canada boosts spend to drive brand recognition across social, OOH
The brand’s global campaign, ‘Looks Familiar,’ also includes a partnership with Uber Eats.
WPP Media lands Mastercard account
The agreement ends the brand’s decade-long partnership with Dentsu-owned Carat.
Philadelphia shifts media strategy for ‘Irresistibly Fluffy’ campaign
In its biggest project since 2023, the brand aims to reposition its cream cheese as the ideal dip.
OMD remains the leading Canadian media agency network: COMvergence
The latest report tallies 2024 billing and market share in Canada for all media agencies and groups.
Subway taps nostalgia with Netflix partnership for Happy Gilmore 2
The brand aims to increase foot traffic by capitalizing on Canadians’ emotional attachment to the film franchise.
Kraft Heinz goes big on OOH to show its presence in Canadian kitchens
The campaign, which also includes digital and social media placements, aims to reinforce the brand as a pantry and fridge staple.
KD’s media mix highlights customer’s ravenous hunger
The brand’s latest campaign includes a major OOH buy and a new creative approach to connect with its audience.
People Moves: Cossette Media appoints VP, IAB names co-chair
Plus, Initiative’s Pascaline Forget named to IAB Canada’s Gaming Committee.
Mastercard gives cardholders the chance to score game tickets
If a digit in their credit card number matches the final score, they may win Raptors, Leafs, or TFC tix.
IKEA slides into sleepless Canadians’ DMs
The brand aims to create resonance among consumers as the mattress sector becomes more competitive.
Telus focuses on digital video for “Better” campaign
The brand’s latest campaign encourages Canadians to donate to the company’s scholarship program through a sweepstakes.
Mastercard partners with Curiouscast for cybercrime podcasts
This is the first time the credit card company has done this kind of brand integration in Canada.
Strategy reveals the 2024 Media Agency of the Year finalists
The awards show will take place on October 30 at the Koerner Hall in Toronto.
