Articles Tagged ‘Carat’
Telus focuses on digital video for “Better” campaign
The brand’s latest campaign encourages Canadians to donate to the company’s scholarship program through a sweepstakes.
Mastercard partners with Curiouscast for cybercrime podcasts
This is the first time the credit card company has done this kind of brand integration in Canada.
Strategy reveals the 2024 Media Agency of the Year finalists
The awards show will take place on October 30 at the Koerner Hall in Toronto.
KD launches campaign on Reddit to introduce its new LTO
The media plan also includes ads in media and social networks, as well as influencer content.
Intel launches interactive art exhibit
The experience is part of a broader campaign that promotes the brand’s new mobile processors.
IKEA’s campaign shows it’s products in real life
The media plan includes OOH digital ads and an OLV on social media and streaming platforms.
Global Gamechangers: Budweiser hijacks songs on Spotify
Budweiser discovered that hundreds of songs reference its brand in Brazil, so naturally it transformed the content into covert ads.
Heinz pairs packaging and OOH with Google image recognition tool
Canadians can now use their smartphones to find restaurants that serve the brand’s ketchup.
Spotted! Charmin’s coy coffee campaign
The beverage sleeve campaign will run until May 5.
Four leaders on how far the industry has come, and where it needs to go
Media in Canada talks with Sarah Thompson, Caroline Moul, Urania Agas and Jennifer Lewis to get their opinion on diversity and inclusion in the marketing sector.
A new Heinz campaign is with you while you wait
Smart contextual ad placements help drive home the lengths ketchup fans will go to for their favourite condiment.
IKEA’s first-ever live stream on Twitch a success
The retailer and agency Carat ran a live-stream in which gaming influencer Bawkbasoup toured an IKEA store at night.
MiC’s Preview Review: Carat, Publicis Media
Media in Canada interviews Jennifer Lewis and Derek Bhopalsingh to get their take on what we can expect for 2024.
Carat, OMD and UM top COMvergence ranking for Canada
Meanwhile, Dentsu topped the list of media networks, thanks in part to Carat’s win of the Telus Mobile business.
Omnicom, OMD lead Canadian COMvergence rankings for another year
Cossette, UM, Carat and Initiative rounded out the top five agencies.
