Articles Tagged ‘Carat’

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IKEA focuses on visibility for season two of its web series

Trailer promotion, higher impact placements and snackable content seize on an opportunity to extend the consumer journey.

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Dentsu hires a trio of new VPs

The new additions will provide leadership across the group’s agencies in three key practice areas.

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How are agencies preparing for a fourth wave?

Cautious optimism, with a healthy dose of lessons learned over the last 17 months, are shaping plans for the back half of 2021.

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Book publishers and retailers tap into TikTok

A community of readers have driven over 13 billion views to the “#booktok” hashtag in 2021.

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Spotted! Kraft Heinz and Waze send ads to drivers stuck in traffic

The navigation app’s speed tracking lets Heinz target offers to anyone traveling at the same speed as its ketchup.

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Spotted: Kraft Heinz keeps things slow

OOH focused on anything that tests your patience is part of a campaign centred on a website that intentionally takes forever to load.

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How do we move forward in 2021?: column

Carat Canada CEO Alex Panousis predicts how agencies will shift from “getting it done” to getting back to thriving.

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The verdict: How GMC used social to rethink a big reveal

Trade and auto shows were on the back burner, so the manufacturer rewrote its own playbook, down to the timeline.

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IKEA goes home “Swede” home

Each episode of the bi-weekly series is based around specific home solutions.

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Marilyn Denis integrates IKEA into broadcast and podcast

The full-court push is part of an effort to get more consumers seeking out the IKEA catalogue.

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People Moves: Carat, Theo and more

Plus, Enthusiast Gaming makes an acquisition and staffs up accordingly.

RT Lead

Shepherding through the mayhem: roundtable

Just a few days before the pandemic prompted a lockdown in Toronto, execs broke bread and discussed planning in an age of disruption.