Articles Tagged ‘Carat’


Spotted! Chevy makes a TikTok song using the Bolt

An effect on the platform also lets users sample the various sounds the EV makes and remix them into songs of their own.


How Tims and Philly plan to reach morning commuters

The media plan supporting a team-up between the brands is built on intercepting office workers as they start the day.


How Kraft Heinz is leveraging digital for back-to-school

Programmatic ads and a social push are being used to promote a new platform for parents looking to save time and money.


Chevrolet turns to social to amplify The Amazing Race integration

In addition to its vehicles being on-screen, the automaker is keeping up engagement with a Twitter trivia contest.

TARC Season 8 CTV Contest

How Subway activated its first Amazing Race sponsorship

A cross-platform buy is being extended with a pair of contests reinforcing the QSR’s “Eat Fresh Refresh” brand overhaul.


Cannes 2022: Carat wins a Media Lion

The agency’s work on Rethink’s “Draw Ketchup” for Kraft Heinz earned Bronze, one of seven Lions Canadian agencies won across four categories.


Cannes 2022: Four Canadian nominations in the Media Lions

The team of Carat and Rethink, along with Zulu Alpha Kilo and DonerNorth, will find out if they win on Thursday.


Spotted! Philly’s singing stairway to heaven

The Kraft Heinz brand takes a typical staircase wrap and turns it into an interactive experience.


Alex Panousis and Dentsu Media part ways

The agency says its CEO and chair is moving on as it moves to the “next chapter” of its transformation plan.


IKEA focuses on visibility for season two of its web series

Trailer promotion, higher impact placements and snackable content seize on an opportunity to extend the consumer journey.


Dentsu hires a trio of new VPs

The new additions will provide leadership across the group’s agencies in three key practice areas.


How are agencies preparing for a fourth wave?

Cautious optimism, with a healthy dose of lessons learned over the last 17 months, are shaping plans for the back half of 2021.