Articles Tagged ‘Dentsu Aegis Network’

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Michelob takes its active messaging to Spotify

The Ultra Night Run has gone virtual this year, so Michelob is catching people during their virtual training routines.

Alex Crop

Taking the reins in a time of crisis

Just as Canada was locking down, Carat’s Alexandra Panousis was settling into the corner (home) office. How does an agency leader establish trust from a distance – and during turbulence?

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Dentsu dials back ad spend predictions slightly

The company’s Media Brands president Hisham Ghostine on where Canada’s strengths and weaknesses lie.

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Dentsu ups Jacki Kelley to CEO Americas

Kelley, who joined Dentsu in the spring of 2019, succeeds Nick Brien effective Jan. 1.

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Dentsu Aegis Network launches Amazon Solutions

As more retailers get into the media space, Dentsu’s Damien Lemaitre says agencies should be ready to explore that new model.

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Dentsu Aegis Network sees senior shuffle at Vizeum

Genevieve Guay will oversee the agency following the exit of Adrian Capobianco.

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Carat on the hunt for new leadership

Jeff Dack has made a return to the creative world. What lies ahead?

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Dentsu dials back global ad spend forecast, but Canada still strong

The biggest drivers in Canada’s better outlook have been OOH and radio, both of which are growing more than expected.

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MKTG dives into sponsor receptiveness

For brands, getting noticed by e-sports fans versus baseball fans is a whole different game.

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MKTG picks its new president and CEO

Sports and marketing veteran Michael Beckerman will take the skills he’s honed at Nike, BMO and more into the agency world.

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Dentsu study reveals a ‘digital paradox for brands’

The heaviest digital users are also the most protective over the data that brands crave.

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Cadillac campaign drives the showroom to the living room

The digital campaign targets potential auto buyers who would rather stay home.

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iProspect bolsters senior leadership

The Dentsu Aegis shop is looking to reinvigorate its market position and communicate its specialty offering.