Grant le Riche moves to Argedia Group

The former TubeMogul managing director has moved over to the agency search and management consultancy.

After five years building the programmatic ad platform TubeMogul in the Canadian market, Grant le Riche has left the company.

grantLeRicheJoining TubeMogul in the spring of 2012 as the Canadian managing director, le Riche became VP of strategic partnerships there last spring.

He has now been been made a partner with the agency search and management consultancy firm Argedia Group.

In addition to the agency search and evaluation projects, le Riche will be working on services such as media technology assessments, digital media education and future proofing for Argedia’s clients.

The California-headquartered TubeMogul was acquired by Adobe last fall in a deal worth approximately $540 million.