Articles Tagged ‘TubeMogul’

Grant le Riche moves to Argedia Group

The former TubeMogul managing director has moved over to the agency search and management consultancy.

Canadian Young Lions winners announced

A total of 10 Canadian media and creative employees, as well as marketers, will travel to Cannes in June to compete among the top from around the globe.

Adobe aims for ‘apples-to-apples’ digital and TV measurement

The company unveiled its new Advertising Cloud software, which has been in the works since it acquired digital ad tech company TubeMogul for $540 million last year.

Freckle signs with five DSPs for new launch

The company has integrated its attribution measurement technology into some of the largest demand-side platforms.

IAB talks fraud, accountability and chicken nuggets

The organization’s Let’s Talk Fraud event brought out discussions of who’s responsible for turning a blind eye to fraud and why long supply chains should raise red flags.

Adobe to acquire TubeMogul

The deal bolsters Adobe’s presence in the digital marketing and ad tech industry.

Why National Bank wants to own its data

The bank has announced a partnership with TubeMogul, its latest move to increase transparency and bring media in house.

TubeMogul’s brand is transparency

The company’s enterprise software platform helps advertisers cut through the clutter of an increasingly crowded marketplace

Two new directors for TubeMogul

Andrew Lionis and Christopher Wong have both joined the company’s Toronto office.

New leader for TubeMogul in Canada

Dana Toering is taking over the role, as Grant le Riche moves into a new position with the company.

ICYMI: New digital mag awards, TubeMogul adds to brand team

In case you missed it: The National Magazine Awards are launching a digital program and Ben Abbey has joined TubeMogul as a senior brand partner.

TubeMogul puts marketers in control

TubeMogul’s MD Grant Le Riche on the trends powering the rise of programmatic

Canada likes its mobile ads short and to the point

Canadian mobile device users are more likely to watch short ads than those in the U.S. or U.K., but have a sharp drop-off point, according to new research from TubeMogul.

Canada’s mobile inventory growth spurt continues: TubeMogul

Canada also ranks high on the viewability front, according to the company’s quarterly report.

TubeMogul expands Canadian presence

The video advertising software co has opened an office in Vancouver and made three senior hires, including former MediaCom director Robert Meth.