After a year on the creative side of the advertising industry, Fauve Doucet has returned to media, where she has been appointed to VP of [m]Platform strategy and innovation with GroupM’s Quebec arm.

In the newly created position, Doucet will head the development and commercialization of GroupM’s various tech products, while maintaining strategic relationships with high-profile tech and media partners such as Google, Facebook and Amazon, as well as emerging tech players such as AI companies.

She will also play a business development role, heading marketing strategy for GroupM in the Quebec market. Doucet’s duties will also include training and talent development, collaborating with the senior management teams in GroupM’s various media agencies (Mindshare, Wavemaker, MediaCom, m/Six) to further the teams’ skills in strategy and innovations. Doucet will also focus on improving GroupM’s day-to-day operations with tech tools and processes in order to drive cost savings. She will report to Axel Dumont, president of GroupM Quebec.

Doucet has been in the marketing industry for a decade, first entering the agency world in 2010 as a digital strategist with Touché. Since then, she has moved up the ranks from a strategist to a supervisor and then director, working with both OMD and MEC (now part of Wavemaker). During her time at OMD, she was named to Marketing‘s coveted “30 Under 30” list. She also represented OMD at last year’s Media in Canada roundtable, at which she discussed how day-to-day issues within agencies affect the industry as a whole.

Last year, Doucet left MEC to work as the marketing and communications director for the Montreal-based creative science training centre, Factry. The school was created in collaboration with a number of professional associations and corporations in Quebec and exists to help professionals in the creative industries develop key skills.