BMO and CTV hold the top: Media Monitors

The bank increased its buy in Toronto, while the channel kept its hot streak alive in Montreal.

BMO was once again the most prolific buyer of radio advertising in Toronto, increasing its buy even more.

With more than 1,700 spots purchased in the city, the financial institution held the spot for the fourth straight week. It boasted more than double the ad order for the next largest buyer, OLG, which jumped to #2 from #6 the previous week.

Two new entrants, Honda Ontario and the Acura Dealers Association, took the next two spots. The top five was rounded out by Ford, down from #3.

Also new to the top 10 was outdoor retailer Sail, coming in at #9.

With the big buy from BMO, it’s no surprise that banks, credit unions, mortgage brokers and financial services were the largest category buyer in Toronto. It boasted more than 5,200 spots in total.

In Montreal, CTV stayed on top, with a play count of 347.

It was followed by Just For Laughs, which climbed back up to #2 from #6 the previous week.

Rounding out the city’s top five were the Mitsubishi Dealers Association, Shopico and McDonald’s. Also new to the top 10 was TD Canada Trust.

For categories in Montreal, car and truck Asian factory dealers were the largest collective buyer.

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