Bell Media goes multiplatform with renewed UFC deal

The partnership will see content move beyond linear TV to social and OTT.

Bell Media specialty network TSN and its French-language sports channel RDS have renewed a multi-year broadcast partnership agreement with martial arts organization UFC.

The deal includes broadcast and digital rights across TSN and RDS networks, as well as coverage on other Bell Media platforms. Content will also be shared on social and streaming channels, including short-form video platform Snackable TV and SVOD Crave.

The agreement stipulates that TSN and RDS will be home to 22 UFC Fight Night main cards, late preliminaries and preliminary fights ahead of UFC’s 12 pay-per-view events.

The networks will also air Dana White’s Tuesday Night Contender Series, a reality program, now in its second season, which features 10 men vying for recognition as the next generation of UFC fighters. In addition, TSN viewers will have access to UFC content from ESPN as part of the partnership.

The deal renews a partnership between TSN and UFC that dates back to 2015.