ICYMI: CBC to stream digital tribute to ‘Beard Guy’

Plus, Tourism Richmond picks a new digital AOR, and a classic reality TV series returns to the airwaves.
Beard Guy

CBC to stream Walk Off The Earth memorial concert

Earlier this week, Burlington band Walk Off the Earth announced that it will play a free memorial concert in Burlington Jan. 13 to celebrate the life of its former keyboardist Mike “Beard Guy” Taylor. Now, CBC has stepped in to play its part; it will live-stream the concert nationwide on CBC Gem, its free, ad-supported streaming service. Following the live event on Sunday, the concert will be available to stream on demand on the app. The concert will also feature members from Arkells, the Barenaked Ladies, Scott Helman and others. There is no linear broadcast plan for the show. Taylor died Dec. 29 of natural causes. Walk Off The Earth owes much of its own rise to digital media; after years of playing together, the band shot to fame when it published an acoustic cover of Gotye’s “Somebody That I Used to Know” on YouTube. To date, the video has been viewed more than 185 million times.

Tourism Richmond selects new digital AOR

Tourism agency Tourism Richmond has selected Vancouver-based Wasserman + Partners as its new digital agency. Tourism Richmond launched a review of its digital business in October as it set out to grow its digital channels in 2019 and increase its analytics capabilities. According to CEO Nancy Small, digital channels have become vital in the destination marketing of British Columbia’s fourt-largest city.

See the full story on strategyonline.

Temptation Island returns to the airwaves

Reality series Temptation Island, which first premiered in 2001, is returning to television. Set to launch Jan. 15 on Bell Media’s E, the show will follow the classic format of four dating couples at pivotal points in their respective relationships, who will put their relationships to the test in a tropical paradise. Original series host Mark L. Walberg (Buried History) will return to his former role. The series will air Tuesday nights at 10 p.m.