OLG hits a three-peat: Media Monitors

Despite the lottery commission's big buy, car brands were the largest category overall in Toronto.

For the third week in a row, the Ontario Lotto and Gaming (OLG) Commission was the biggest buyer of radio advertising in Toronto.

According to the latest Media Monitors report, which covers the week of Feb. 18 to 24, OLG purchased 1,641 spots for the week, beating out all other advertisers. Coming in second was the Nissan Dealership (up from #5), followed by Acura (up from #31). Hyundai fell one spot to #4, and new entrant Bell Internet and TV rounded out the top-five.

With buys by Nissan, Acura, Hyundai and others, car and truck dealer associations comprised the top buying category for the week.

In Montreal, new entrant Bell Internet and TV knocked longtime top buyer CTV out of the top spot. It purchased 519 total spots, while CTV, the second-highest buyer for the week, purchased 497.

Mazda3 was also new to the list, bumping Educ’Alcool down one spot to #4. New entrant Belairdirect rounded out the top-five.

The category of cars and trucks (Asian factory) dominated the Montreal radio market for the week, with a total of 750 spots purchased.

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