After eight years, Star Academie returns with 10 new sponsors

The series last aired in 2012, and during its heyday drew in millions of viewers.
star academie

TVA has announced that its popular talent show, Star Académie, will return in a new revamped format to its winter schedule. The series last aired on TVA in 2012.

The show will once again feature 15 young singers as they go through an extensive training experience at the Star Académie music school. The series will last for 12 weeks and bring back its old familiar format – four daily “documentary-style” series covering the day-to-day training of the contestants, and one weekly variety show.

The main difference for this reboot season is that the first two weeks will showcase the top 100 participants who auditioned across Quebec and New Brunswick. Only 22 will make the cut and that group will be whittled down to 15 after the first performance. As always, the singers receive voice and music lessons, creativity and artistic identity classes from professional artists and guest coaches.

Quebecor says news of the show’s return triggered an “almost immediate” response from advertisers, so it’s brought the show back with one dozen sponsors.

Returning partners are Toyota and La Petite Bretonne, which sponsored the show when it last aired in 2012.

New sponsors include Qualinet, Vidéotron, Re/Max Québec, Skip (formerly SkipTheDishes), Nescafé, Perrier, JC Perrault, BMR, Cook-It and Adrien Gagnon.

The series initially began airing in Canada in 2003 and aired five seasons between then and 2012. TVA first announced plans to bring back the series in 2019. In the show’s heyday, it was a mega draw – its season finale in 2012 drew 2.34 million viewers according to Numeris, and was easily the highest-viewed program of the week. Its weeknight docu-style series were the second-most-watched program of the week with an average audience 1.38 million viewers per episode. It also aired a holiday special in 2012, which pulled in 2.14 million viewers.