Finance holds on to Toronto radio: Media Monitors

The Quebec government continues to lead in Montreal's radio advertising.

Radio ad counts in Toronto shot back up for the week of Nov. 9 to 15 with Canadian online grocery and meal kit company Goodfood claiming the top spot.

Besting last week’s leader BMO (which purchased a total of 866 ads between Nov. 2 and 8) this week saw Goodfood purchase 1,433 ads in Toronto. OLG and Shoppers Drug Mart’s play counts came to 1,133 and 1,011, respectively. Notably, the Crown corporation didn’t make the top 10 last week, while the Canadian pharmacy chain significantly rose from the bottom half of the top 10 (657).

However, the Toronto categories saw finance keep its hold atop the radio market overall with 2,767 ads – a 23% decrease from last week’s 3,582. Insurance providers took a giant leap from 477 last week to 2,629. As well, governments and unions increased (from 1,558 to 2,414) alongside automotive dealers associations (992 to 2,079), lotteries (953 to 1,884), food and beverage retailers (412 to 1,864) and finally, Asian factory autos (8 to 1,408).

In Montreal, meanwhile, radio advertising saw the Quebec government continue to lead (794) for the fourth week in a row.

Following it, Casino Montréal came in at second place with 405. Notably, the rest of the market saw play counts between the 200 to 300 range, with National Bank (268), the Ford Dealer Association (245) and Dormez-vous (239) accounting for the latter.

And on the Montreal categories side, as expected, government and unions led (1,122).

Overall, Asian factory autos jumped from 162 to 1,053 this week, landing the category at the second place ranking. Finance, auto dealers (up from 36 last week to 610) and fast casual-quick service restaurants rounded out the top five.

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