Noyan Hilmi has been brought on as associate director of media partnerships on Mediacom’s sports and entertainment division.

Hilmi will be spearheading the GroupM agency’s partnership business across sports, entertainment and culture. He will report to Lindsay Wilson, director of MediaCom Beyond Advertising.

Hilmi has developed and led multi-platform campaigns within content marketing at CBC and Tempo at Corus Entertainment. He has also been producer of experiential marketing at Diamond Marketing Group and a member of the Canadian brand marketing team at Sony PlayStation managing all media campaigns, partnerships, sponsorships and experiential events.