Montreal-based Broadsign has expanded its programmatic team with the appointment of John Dolan to the newly-created role of VP, global head of media sales. Dolan brings more than a decade of programmatic martech experience to the position and will oversee the global sales team, largely focusing on Broadsign’s OOH demand side platform (DSP) as well as its supply side platform (SSP) via third-party DSP partnerships.

Dolan joins Broadsign from Integral Ad Science where he spearheaded agency and programmatic development for the company as global VP. Before that, he served as VP of national sales at Sizmek, developer of an independent buy side ad server, and held various sales roles at Rocket Fuel, a global programmatic marketing platform.