Articles Tagged ‘Broadsign’

broadsignreach

Broadsign adds header bidding to DOOH platform

The company’s Reach platform now accepts and manages bids from multiple SSPs.

Programmatic-Advertising

Broadsign rebrands DSP and expands to new markets

The platform previously known as Campsite has a new name and new customers in the U.S. and Australia.

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Broadsign hires John Dolan as global head of media sales

Dolan takes on the newly-created role to oversee the global programmatic OOH business.

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Broadsign introduces DOOH optimization engine

The feature analyzes a network’s inventory and checks for availability before reallocating ads to different slots.

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People Moves: Courtemanche joins Wildbrain board

Plus, Broadsign announces promotions.

Outfront

Outfront partners with Broadsign to improve DOOH accessibility

The deal adds more than 300 of Outfront’s large format, digital TSAs and interior mall network to Broadsign’s DSPs.

Yonge & Dundas DOOH running on Scala Platform

Consortium seeks programmatic DOOH standards

Six ad tech platforms release recommendations for bringing consistency to digital inventory.

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Broadsign inks a new DSP partnership

The OOH platform’s newest partnership will allow buyers to execute plans based on data like traffic and weather patterns.

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Broadsign, Verizon expand partnership

Verizon has expressed an increasing interest in DOOH opportunities, despite the medium’s struggles this year.

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Broadsign Reach, Campsite add Quebecor OOH to platforms

With the 133 digital screens centrally located in high-traffic areas, VP Edith Gagné says this is a win all around.

Total Recovered - Landscape

ICYMI: Broadsign lends media, Toronto Ultra inks sponsor deal

Plus, Twitter asks you to read before you Retweet, and Toronto’s Call of Duty franchise gets a new sponsor.

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New Broadsign partnership focuses on measurement

Working with tech firm AdMobilize, Broadsign will be able to offer instant updates on impressions and demographics for OOH campaigns.

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Broadsign partnership gives programmatic a human touch

The Montreal company’s supply-side platform will be integrated into TPS Exchange’s platform, which leverages human relationships in an automated world.

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Pattison taps Broadsign to optimize buys

The partnership will give OOH buyers access to more and better data, says Pattison.

AdamGreen

Broadsign acquires Campsite

The OOH marketing platform says the move will streamline programmatic solutions and provide buyers with more inventory.