Yahoo has picked Amazon Web Service (AWS) as its public cloud provider for its advertising technology business, Yahoo Ad Tech. The ad tech platform will now migrate all of its advertising technology workload, including its media buying and supply-side platforms, analytics and identity solutions to AWS. 

“By harnessing the power of AWS, we’ll be able to move faster and give our customers what they value most: advertising solutions that provide the right combination of performance, audiences, and revenue growth,” said Aaron Lake, SVP of platforms engineering and chief information officer at Yahoo. 

“Running all of Yahoo Ad Tech on AWS provides us with a broad portfolio of world-class services that will allow us to help advertisers achieve the returns they want by providing them with precise audience targeting, while our ad publisher customers are able to scale and monetize their ad space.”

Yahoo Ad Tech reaches more than 540 million people worldwide through its advertising software. Its platform gives publishers, brands, and agencies the ability to upload creative and automate media-buying across an inventory of mobile, web, and TV channels. In addition, the Yahoo Ad Tech platform offers media owners and publishers an ad-decisioning engine to help attract advertisers and manage their ad business. 

Image courtesy of Beraldo Leal.