Horizon Next, Horizon Media’s insights, data, and digital arm, has picked up the digital media business for assisted living referral service A Place for Mom.

The assignment adds to Horizon’s existing AOR responsibilities for television and print that it has handled since 2020.

The digital mandate includes social, search and programmatic media. The agency will direct A Place for Mom’s consolidated annual media budget with an integrated view of its media investment for real-time optimization and performance analytics.

“Horizon Next will give us valuable insights into how our investments perform holistically across all channels,” Lauren Radcliffe, SVP of marketing for the company, said of the decision to consolidate its media assignment.

A Place for Mom is an online platform that provides senior living advisory services across North America. The service is provided at no cost to families, as it is paid for by the senior living communities and care providers in its network.