MiQ has launched a Canadian TV buying solution that is powered by Bell Media’s data on TV audiences across Canada.

This partnership leverages MiQ capabilities for programmatic TV ads and analytics into a buying solution that will be available exclusively in the Bell DSP. This solution will have both linear and connected TV data from more than 30 million Canada-wide device connections powered by Bell Audience Manager to MiQ’s connected TV ecosystem and advertising catalogue.

This allows for buying and incremental reach for campaigns that combines data from linear TV and OTT streaming from a range of devices, as well as contextual and behavioural audience analytics to give brands scale.

“Together with the Bell Media team, we want to transform the way people think about TV buying in Canada,” says Jason Furlano, SVP of commercial at MiQ. “The convergence of high impact traditional TV insights with infinitely customizable connected TV capabilities means marketers and agencies will have unparalleled reach to Canadian viewers anywhere, anytime, on any device.”