From left to right: Samar Majali, Sara Daher and Brittany Khan.

Touché! has announced a wave of appointments, adding to its strategy and digital leadership teams.

In the Toronto office, Touché! has promoted strategy directors Samar Majali and Sara Daher to AVP of strategy roles.

Majali, who manages the Canadian Tire Retail business and is responsible for collaboration with all internal and client teams, joined the agency at the beginning of last year. Daher has been leading the HSBC business since joining Touche in 2021, and her new roles, adds duties leading the agency’s WestJet account.

In addition, Brittany Khan has been promoted from associate director to group director of strategy on the Canadian Tire business. She has been with the agency for nearly four years

In Montreal, the Touché! management team is also expanding with the appointment of Kevin Macquet to AVP, digital. He will oversee all digital operations and best practices on the BRP account, both in Canada and globally. Macquet first joined Touche! in 2016.

Guillaume Duhamel has been promoted to fill Macquet’s previous role of group director, digital on BRP. Rounding out the promotions is Claudie Camirand, who will be group director, strategy on the Sport Chek, Sports Experts, Mark’s, L’Équipeur and Loto-Québec brands.

In January, Touche! renewed its long-time assignment with Tourisme Montreal, while expanding its assignment with Metro in Quebec to also include Ontario.