Young Marketers and Media Young Lions top five teams (top row, from left): Abigail Rigonan, Thierry Lessard, Jordyn Posluns, Béa Beaini, and Olivier Houle; Shweta Choudhury, Alex Levy, Ramya Sri Sethu, Mike Miura and Christie Stelling; Geneviève Amyotte-Graveline, Kunal Jain, Camille Recto, Maci Levy and Ryan Grippo; Sarah Smith, Gabriel Lafond, Geneviève Dansereau, Dustin Wilson and Rochelle Singer.
The top five teams in this year’s Canadian Young Lions Media and Marketer categories have been revealed.
Open to those 30 years old and under, the Canadian Young Lions competition gives agency and marketer teams 24 or 48 hours to complete a brief for a non-profit organization (depending on the category). The top five teams virtually participated in the live judging stage of the competition on Tuesday, with the winners to be revealed on April 26 at the CMDC’s Annual Canadian Media Summit, alongside those from the Film, Print and Digital categories.
The winning teams will get the opportunity to represent Canada in the global Young Lions competition at Cannes Lions in June, with flights, accommodations, registration fees and delegate passes provided by competition sponsor The Globe and Mail.
This year, the Young Marketers were tasked with completing a brief for The Gord Downie & Chanie Wenjack Fund, and given 24 hours to develop an innovative idea to create awareness of the reconciliation journey and opportunities to move reconciliation forward that also link with their brand’s business objectives.
The semi-finalists in the Marketers category are:
“Amazon Do Something Day”
Shweta Choudhury, global product marketing manager, Amazon
Alex Levy, marketing partnerships manager, NBA Canada
“This Land Is Your Land”
Christie Stelling, brand manager, Twisted Tea & Truly Hard Seltzer, Moosehead Breweries
Sarah Smith, creative manager, Moosehead Breweries
“The Purple Legacy”
Mike Miura, manager, commercial marketing strategy, MLSE
Ryan Grippo, associate, strategy, MLSE
“Food For Thought”
Abigail Rigonan, national marketing specialist, McCafé & Breakfast, McDonald’s Canada
Jordyn Posluns, national marketing consultant, McCafé & Breakfast, McDonald’s Canada
“Know Your Buds”
Maci Levy, brand manager, Labatt Breweries of Canada
Rochelle Singer, brand manager, Michelob Ultra, Labatt Breweries of Canada
The Media Young Lions completed a brief for the Nature Conservancy of Canada, tasked with creating a media strategy in 24 hours to build the environmental non-profit’s community of donors to 500,000 by 2030, with a specific focus on younger demographics.
The semi-finalists in the Media category are:
“The E.T. Pass – A Biodegradable Transit Passcard”
Camille Recto, media buyer, Hearts & Science
Ramya Sri Sethu, programmatic analyst, Hearts & Science
“My Nature Moments”
Béa Beaini, assistant media designer, Cossette Media
Gabriel Lafond, media designer, Cossette Media
“Consent To Conserve”
Thierry Lessard, head of data and technology, Cartier
Olivier Houle, media strategy supervisor, Cartier
“Do You Have The Willpower”
Dustin Wilson, associate director of strategy, OMD Canada
Kunal Jain, paid social supervisor, OMD Canada
“#Conservethelove”
Geneviève Amyotte-Graveline, media coordinator, Media Experts
Geneviève Dansereau, media planner, Media Experts
