Programmatic OOH company Vistar Media has expanded its Canadian presence with three new hires: Gerard Doherty, analytics associate; Tyler Nemeth, account manager; and Olivier P. Thibodeau, senior account executive.

Doherty is Vistar’s first dedicated analyst for the Canadian market, joining the company’s data team after a year working on consumer insights with Corus Entertainment.

Nemeth joins the Toronto client service team, which oversees accounts nation wide. He most recently managed strategy and partnerships at Acuity Ads.

Thibodeau joins Vistar’s Quebec and Eastern Canada team and will be responsible for reinforcing Vistar’s sales team across the region. Most recently, Thibodeau was with Quantcast.

“Each of our newest team members bring extensive and highly in-demand programmatic expertise that will further enable our core levels of service, while also bringing depth to support and advance our product offerings in market,” says Scott Mitchell, managing director for Canada at Vistar Media, adding that the company is coming off of doubling the number of campaigns it activated in 2022.