Cottage Life brand has signed on as the official media sponsor of the second Tall Pines Music & Arts Festival, an annual community-focused, Ontario cottage country outdoor event, headlined by Blue Rodeo and Serena Ryder.

The partnership is being promoted across Cottage Life’s multi-platform offering, which includes Cottage Life magazine, CottageLife.com, the publication’s bi-weekly e-newsletters, Cottage Life Podcast and on Cottage Life and Tall Pines’ social media platforms. The Cottage Life community will also have a chance to win full weekend experiences and be eligible for discounted festival tickets via a promo code provided throughout Cottage Life branded media.

Mitch Dent, SVP of media solutions and group publisher for Cottage Life and MobileSyrup at Blue Ant Media, says, “Cottage Life and The Tall Pines Music & Arts Festival are forging a long-term partnership based on the common belief that music is at the heart of the cottage experience. We look forward to meeting festivalgoers on-site in cottage country and aligning our brand with this memorable summer event.”

On-site activations at the festival will include a dedicated Cottage Life lounge where festivalgoers can relax, enjoy other activations, win exclusive prizes, and take home the latest issue of Cottage Life magazine. In the lead up to the Victoria Day long weekend, Cottage Life media outlets launched a Canadian Song of Summer campaign, encouraging readers and the Tall Pines artist line-up to nominate their favourite song via social media.

The festival is expected to draw 4,000 attendees and takes place June 16 to 17 at The Muskoka Wharf, Lake Muskoka.