The Canadian Out-of-Home Marketing & Measurement Bureau (COMMB) held its first annual Canadian Out-of-Home Awards to recognize the creative, technical and strategic achievements in out-of-home advertising.
Covering work from the past two years, this is the first award show dedicated to OOH advertising in Canada since the Billi Awards, which were hosted by the Outdoor Advertising Association of Canada (OAAC) in the late 1990s.
Over 300 campaigns in a wide range of product categories were submitted to the judges.
In welcoming the audience, COMMB president Amanda Dorenberg (pictured, above) said, “The OOH industry has proven to be resilient and it’s not just because of our undeniable medium, it’s the marketers who are in this room, the media buyers and the teams who are behind them. We would like to express our deepest gratitude to our partners for this event. COMMB is amazed at the amount of interest and support we have received from brands and industry partners […] We could not have done it without you, and we wouldn’t have tried.”
The winners can be found below.
Best Creative Concept
Winner: Canadian Tire, for Premier Paint – “TruSnap”
Agencies: Leo Burnett Toronto, Touché!, Novus Media, Statements Media.
Runner up: Grand Marnier – “Binaural Audio Experience”
Agencies: Derooted Immersive
Best Multi-Media
Winner: Christian Dior – “Distillery Winter Village”
Agencies: Dentsu, Eat it Up Media
Runner up: IKEA – “Bring Home to Life”
Agencies: Carat, Dentsu, Branded Cities
Best Use of Classic OOH
Winner: KFC – “Steaming Hot Sandwich”
Agencies: Wavemaker, Kinetic, Pattison Outdoor
Runner up: McDonald’s – “Grand Opening”
Agencies: Cossette
Best Use of Digital OOH
Winner: FritoLay/PepsiCo Canada – “Made for the Moment”
Agencies: Astral/Bell Media, OMD Canada.
Runner up: Veterans Affairs Canada – “Remembrance Day”
Agencies: Cossette, Hivestack
Best Client-Direct Concept
Winner: Telus World of Science – “Out of the Depths”
Agencies: Branded Cities
Runner up: Air Miles – “Back to School Bonus Miles”
Agencies: Media Experts, Stingray Advertising.
Best Experiential Campaign
Winner: Fizz – “Greenscreen Transit Shelter”
Agencies: Québecor
Runner up: Coca-Cola – “Dreamworld Expereience”
Agencies: EssenceMediacom, Kinetic, Eat It Up Media.
Best International Campaign
Winner: Warner Brothers – “The Matrix Resurrections”
Agencies: Dive Billboards
Runner up: Alpha Foods – “Chickenflation”
Agencies: Mischief @ No Fixed Address, Branded Cities
Best Innovative Campaign
Winner: Canadian Tire Pet Foods – “The Paw-fect Match”
Agencies: Touché!, Taxi, Studio AM, Branded Cities
Runner up: Canadian Tire, for Premier Paint – “TruSnap”
Agencies: Leo Burnett Toronto, Touché!, Novus Media, Statements Media
Best Data-Focused Campaign
Winner: HSBC – “Punch Above the Weight”
Agencies: Touché!, Broadsign
Runner up: La Cordée – “OOH vs. Out of Stock”
Agencies: Jungle Media, Outfront Media, Pattison Outdoor
Best High-Impact Campaign
Winner: IKEA – “Toronto Downtown XS Store Launch”
Agencies: Carat, Pattison Outdoor
Runner up: Canadian Tire Pet Foods – “The Paw-fect Match”
Agencies: Touché!, Taxi, Studio AM, Branded Cities
Community Involvement Award
Winner: Fred Victor – “Share the Warmth”
Agencies: Grassroots, Dive Billboards, Outfront Media
Runner up: Veterans Affairs Canada – “Rememberance Day”
Agencies: Cossette, Branded Cities
