Cairns Oneil has been named media AOR for Plan International Canada following a competitive review.

The agency’s work will begin immediately, starting with developing a new media strategy for the non-profit’s annual “Gifts of Hope” holiday campaign.

“We needed an innovative partner who will help champion our work through the best that media and technology has to offer,” said Jason Matta, VP of donor experience for Plan International Canada. “The team at Cairns Oneil impressed us with their strategic thinking and deep capabilities in areas like measurement and AI. We’re excited about the potential of this partnership.”

Plan International Canada is a charity working to ensure a just world by advancing children’s rights and equality for girls and their families. The organization does this through efforts like its “Gifts of Hope” gift drive, “Because I Am a Girl” campaign and recurring donation programs.