Articles Tagged ‘Cairns Oneil’
Introducing the 2025 Media Innovation Awards shortlist
Winners will be announced at a gala affair on November 26.
Industry News: ICA relaunches initiative to boost Canadian media
Plus, WestJet extends its partnership with the Blue Jays, and Horizon Media Canada lends support to a charity hockey game.
Tariffs squeeze back-to-school season for consumers and brands
Advertisers have to get creative as Canadian families look to stretch their dollars during one of the biggest retail seasons of the year.
Amazon scraps agency DST fee
The move follows Google’s similar announcement last month.
Google stops charging agencies 2.5% DST fee
Industry applauds the move while it waits for other tech giants to follow suit.
Is Reddit the next big bet? Media execs break it down
Experts say the platform offers a fast-growing channel of engaged users, pinpoint targeting and other brand tools.
How business brands are breaking the mould (part 2)
In the MiC roundtable part 2, the consensus is that more bravery and boldness is needed in the industry.
How business brands are breaking the mould
Once considered the quieter sibling to B2C, B2B marketing is coming into its own.
Industry experts weigh in on TikTok Canada’s halt to cultural funding
The platform says it will not change its position until the federal government agrees to examine the order that shuts down its Canadian operations.
Industry welcomes repeal of DST but confusion, concerns remain
Many expressed relief and are hoping for a policy that would strengthen Canada’s position in the global digital economy.
How Meta’s new policy will impact retail media networks
Beginning in February, the tech giant will begin to provide ad spend and ad buyer markup details directly to advertisers.
Google’s plan to scrap Chrome’s third-party cookies officially done
Privacy Sandbox stance announced after tech giant lost two antitrust cases.
Google hit with antitrust blows in U.S., U.K. and Japan
The tech giant is facing other major antitrust cases in the U.K. and Japan.
AI this week: Cairns Oneil invests in AI, Dentsu signs EU pact
Plus, CMA launches new AI resources.
TikTok ban delayed for second time
Execs from Involved Media and Cairns Oneil weigh in the recent ban delay and one of its potential suitors.
