CBC has launched a YouTube channel with aims on growing its podcast audience.
More than a dozen CBC podcasts, including investigate series Someone Knows Something and Uncover; comedy series Let’s Not Be Kidding; memoir Run, Hide, Repeat; daily news series Front Burner; and recently started daily entertainment show Commotion with Elamin Abdelmahmoud. CBC plans to further expand the content on YouTube in the coming months, including by adding video feeds for its podcasts.
CBC is already the most-listened to producer of podcasts in Canada, with more than 40 series earning millions of downloads monthly, but it is looking to extend its reach even further.
“The launch of CBC Podcasts on YouTube furthers a commitment to making our amazing catalogue of podcast content available to audiences on the platform of their choice,” said Barbara Williams, EVP at CBC. “This new audio streaming partnership will expand the reach of our world-class slate of original podcasts, helping us connect with new audiences in Canada and around the globe.”
The new YouTube channel comes after podcasts became available to Canadian users in the YouTube Music app in the spring. The update allows Canadian users to podcasts in the background and download podcast content for offline listening. This new access point will make it easier for audiences in Canada and around the world to stream CBC‘s podcasts from wherever they want, whenever they want.
“Podcasters have been leveraging YouTube’s reach for quite some time,” said Stephanie Wilson Chapin, strategic partner lead for news at YouTube Canada. “In fact, a good portion of the more than one billion hours watched per day on YouTube is podcasting content from creators, artists and others looking to share their unique perspectives. We are very excited about partnering with CBC to continue the growth we’ve seen in this area over the last few years, and look forward to expanding our relationship with them in the future.”
The channel is also an effort to build off of success other CBC audio programs have had in digital platforms. Early this year, the show moved to a digital-first format, releasing episodes early in the morning as a podcast before airing on radio in its regular 10 a.m. timeslot. It also has a significant YouTube presence, with over 240,000 subscribers and interview clips regularly gaining thousands of views in their first week. Across all of its YouTube channels, Williams says CBC has over eight million subscribers.