Outfront Media is the latest company to be integrated into Place Exchange’ Canadian roster of DOOH media suppliers.

Through Place Exchange, advertisers can tap into Outfront’s Canadian inventory via various programmatic buying options, including open auction, programmatic guaranteed and private marketplace deals.

Outfront Media has over 200 digital screens across Canada, a portfolio that was most recently expanded with nearly 50 faces on major roadways in Ontario. Its other locations include Toronto’s Yonge-Dundas Square, as well as a growing presence in Western and Atlantic Canada.

“As we continue to enable advertisers to efficiently reach consumers where they live, work, and travel with high-impact DOOH screens, we look forward to unlocking more opportunities for DOOH media to be included in omnichannel marketing strategies,” says Nick Bennett, SVP of partnerships for Place Exchange.

This is the latest expansion of Place Exchange’s out-of-home network, having added Astral’s inventory in June.