Rogers Sports & Media (RSM) has added integrated audio to one of its newest products, the RSM Ad Manager.

According to RSM, the network reaches 32 million Canadians every week and serves over five billion digital impressions a year across all platforms and channels. The addition of audio expands that reach to the ranks of Canadian audiophiles, and includes radio brands 98.1 CHFI, KiSS, CityNews and Sportsnet, as well as the Sportsnet Podcast Network and Frequency Podcast Network. Placement in RSM partner brands such as SiriusXM, NBC, Audioboom and the NHL is also available.

Advertisers can run ads on podcasts and streaming radio campaigns across RSM’s audio network, or be more targeted to listener demographics and content categories such as entertainment and news, sports, and food and drink. Owned creative can be uploaded or produced in concert with RSM’s creative teams.

The audio renaissance of the digital era continues to be a strong trend in Canada. According to Media Technology Monitor’s Spring 2023 survey, “34% of Canadian adults and 46% of adults aged 18-49 listened to podcasts in the past month,” making it the highest listening activity reported to date. It also noted that while AM/FM radio is still the top choice for Canadians 18+ in the car, digital options are gaining in popularity.