Rogers Sports & Media has been named Disney+’s media partner in Canada, a new partnership formally unveiled Wednesday alongside the release of the streamer’s AVOD offering to Canadian consumers.
RSM adds Disney+ to its existing portfolio of streaming properties in its RSM Streaming TV Video Package, which includes Sportsnet+, Citytv+, CityNews 24/7, FX, TUBI, and MLB.TV. According to Rogers, the addition of Disney’s streamer to its portfolio delivers “an overall unduplicated reach of 18 million adult streamers.”
The launch phase is only being made available to a short list of clients and launch partners include Omnicom Media Group Canada, GroupM Canada, Dentsu Canada and Publicis Canada. Thirty national advertisers have signed on for the launch phase.
The magical world of Disney+ advertising offers a “light” ad load of four minutes of ads per hour,, and pre- and midrolls of 15, 30 and 60 seconds. Transaction types include Direct IO or Programmatic Guarantee.
Disney+ reaches 7.5 million Canadians over the age of 18 and 35% of them are between the ages of 18 and 24, according to Rogers. About 66% of the total population say they watch Disney content with family or friends.
The streamer’s AVOD offering includes series such as The Kardashians, Only Murders in the Building and Loki, as well as movies like Avatar: The Way of Water, The Little Mermaid and Guardians of the Galaxy Vol. 3. Documentaries and short films will also be available to advertisers in the new offer.
The expansion of Disney+’s AVOD to international markets was announced in August.