Toronto-based Adapt Media has hired one of its former managers, Tatiana Abondano, as director of DOOH operations.

In her new role, Abondano oversees all programmatic and DOOH operations for Adapt and its new airport media-focused sister company, Travel Path Media. She reports to CEO Jamie Thompson, CRO Amanda Newell and COO Frank Aballini.

Abondano rejoins Adapt after a year at Montreal-based Broadsign International, where she was responsible for programmatic business operations and oversaw partnerships with DSPs and agencies in North America and LatAm. Prior to that, she spent more than six years at Adapt as manager of DOOH media.

Adapt Media offers DOOH inventory in convenience stores and independent Circle K gas stations across Canada, as well as outdoor advertising in DriveTest centers and liquor stores. The company also provides street-level and in-store advertising in 1,000 cities and towns in the country.