McDonald’s was yet again one of the most active TV advertisers in Canada for the week of October 30 to November 5, according to AdEase TV’s latest report.
The QSR dominated the market for several weeks in September and early October, and returned to the top five with a total of 3,500 ads last week. For its part, A&W led in Calgary and took second place in Vancouver, with 715 combined airings.
Among other big mover was Burger King, which ranked as the eighth-most-active TV advertiser nationally, and Swiffer and Febreze “cleaned up” as well, placing second and sixth, respectively.
Here are the key markets, advertisers and categories across Canada:
Vancouver
Top Advertisers
1. Uber: 674 (2)
2. A&W Restaurant: 539 (21)
3. McDonald’s: 519 (4)
4. Leon’s Furniture: 502 (363)
5. Subaru Canada: 499 (1)
6. Doordash: 423 (9)
7. Canadian Tire: 371 (3)
8. Government Of British Columbia: 329 (10)
9. Quaker: 322 (138)
10. Huggies: 315 (364)
Top Categories
1. Quick Serve Restaurants: 2274 (1)
2. TV & Streaming Services: 972.5 (2)
3. Food Delivery Services: 929 (5)
4. Furniture Stores: 820 (3)
5. Department Stores: 722 (6)
6. Import SUVs Corporate: 500 (7)
7. Dine-in Restaurants & Bars: 463 (13)
8. Import SUVs (dag): 461 (50)
9. Vitamins & Supplements: 458 (25)
10. Pain Relief Medication: 449.33 (10)
Calgary
Top Advertisers
1. A&W Restaurant: 715 (27)
2. Leon’s Furniture: 663 (248)
3. McDonald’s: 531 (3)
4. Subaru Canada: 522 (2)
5. Uber: 450 (10)
6. Calgary Co-operative Association: 399 (7)
7. Doordash: 399 (9)
8. Hospital Home Lottery: 381 (-)
9. Chrysler Dodge Jeep Ram Dealers Association: 346 (26)
10. Canadian Tire: 345 (5)
Top Categories
1. Quick Serve Restaurants: 3155.5 (1)
2. Food Delivery Services: 1068 (4)
3. Furniture Stores: 1026 (2)
4. TV & Streaming Services: 905 (3)
5. Department Stores: 691 (5)
6. Lottery Draws: 539 (38)
7. Import SUVs (dag): 515 (48)
8. Dine-in Restaurants & Bars: 512 (18)
9. Import SUVs Corporate: 471 (7)
10. Pain Relief Medication: 451.33 (14)
Toronto
Top Advertisers
1. Leon’s Furniture: 1018 (372)
2. Interprovincial Lottery Corporation/ilc: 773 (4)
3. Crave TV: 652 (3)
4. McDonald’s: 624 (9)
5. Subaru Canada: 592 (5)
6. Ontario Lottery And Gaming Corporation: 527 (2)
7. Canadian Tire: 501 (6)
8. A&W Restaurant: 475 (74)
9. Quaker: 405 (220)
10. Doordash: 402 (14)
Top Categories
1. Quick Serve Restaurants: 2814.5 (1)
2. TV & Streaming Services: 1730.5 (2)
3. Furniture Stores: 1623 (4)
4. Lottery Draws: 1116 (3)
5. Dine-in Restaurants & Bars: 922 (10)
6. Department Stores: 873 (6)
7. Food Delivery Services: 733 (8)
8. Jewelry Stores: 717 (16)
9. Multi Online Gambling: 662 (12)
10. Import SUVs (dag): 602 (19)
Montreal
Top Advertisers
1. McDonald’s: 539 (6)
2. Canadian Tire: 453 (3)
3. Google: 388.5 (1)
4. Crave TV: 374 (8)
5. Tim Horton’s: 373 (12)
6. Desjardins Group: 373 (49)
7. Subaru Canada: 370 (7)
8. BCE (Bell): 365.5 (14) –
9. Tide: 328 (2)
10. Boissons Gazeuses Environnement: 319 (17)
Top Categories
1. Quick Serve Restaurants: 1625.5 (1)
2. Tv & Streaming Services: 799 (3)
3. Furniture Stores: 749.66 (2)
4. Department Stores: 664 (5)
5. Online Travel Agency: 517 (4)
6. Domestic Trucks: 490 (9)
7. Vitamins & Supplements: 369 (28)
8. Online Retail: 356 (10)
9. Import SUVs Corporate: 351 (12)
10. Recycling Associations: 351 (26)
Specialty (National)
Top Advertisers
1. Downy: 1647 (2)
2. Swiffer: 1481 (18)
3. Peloton Interactive: 1369 (5)
4. Crave TV: 1343 (1)
5. McDonald’s: 1287 (3)
6. Febreze: 1090 (12)
7. Tide: 1073 (4)
8. Burger King: 1053 (13)
9. Activia: 1048 (135)
10. Canadian Tire: 999 (6)
Top Categories
1. Quick Serve Restaurants: 6299 (1)
2. TV & Streaming Services: 3306.5 (2)
3. Dine-in Restaurants & Bars: 2102 (9)
4. Department Stores: 1907 (4)
5. Multi Online Gambling: 1481 (21)
6. Domestic Suvs: 1470 (16)
7. Pain Relief Medication: 1448.67 (20)
8. Food Delivery Services: 1435 (14)
9. Furniture Stores: 1407 (7)
10. Home Gym: 1369 (10)
