Tylenol and the National Hockey League (NHL) have arranged a new Canadian partnership.

The brand is now the official pain, cold and flu symptom relief partner of the NHL, with the sponsorship created directly between the two organizations. It gives Tylenol, a Kenvue brand, an array of exclusive marketing rights that will connect the brand with the NHL and its fans through the league’s marketing, digital, and social media channels.

Tylenol will have a presence during select nationally broadcasted regular-season NHL games on Rogers Sportsnet in Canada and all Stanley Cup Playoffs games, including the Stanley Cup Final broadcast on Rogers Sportsnet in Canada. The partnership will also be visible at the 2024 Hyundai NHL Fan Fair at the Metro Toronto Convention Centre February 1 through 4, and on February 3 during the 2024 Rogers (Canada) and Honda (U.S.) NHL All Star Game, with on-site, TV and digital activations.

To further engage fans and consumers, Tylenol has launched its “Score Against Pain” NHL brand campaign via in-store retail displays across Canada and on NHL digital platforms.

In addition to Tylenol, Kenvue brands include Aveeno, Band-Aid, Johnson’s, Listerine and Neutrogena.