Last year, Google announced how GenAI advancements would be integrated into their Google Ads offerings, including a conversational experience designed to help build better search campaigns. In the past few months, Google has been testing conversational AI campaigns with a small group of advertisers and has found that it helps build better campaigns with less effort.

This week Google began the global roll out of beta access to the conversational experience in Google Ads. Over the next few weeks, the ability to build AI search campaigns will become available to all English language advertisers, including those in Canada. The conversational experience is powered by Google’s Gemini AI model. All an advertiser needs to use the product is their website URL and then Google AI assists in creating optimized search ads by generating relevant ad content, creative and keywords. The advertiser gets to approve the ad and its components before it goes live. Images and conversational experiences created with GenAI will be invisibly watermarked using SynthID.

Google says its internal global data shows that small business advertisers using the conversational experience are 42% more likely to publish search campaigns with good or excellent ad strength. In addition, advertisers who improve ad strength for their responsive search ads from poor to excellent see 12% more conversions on average.

In the coming months, Google will enable access to the GenAI search ad product in additional languages.