Reddit is looking to equip businesses with the tools and insights that inform when, where and how to effectively take part in Reddit communities and engage with its users.

Reddit Pro, a free suite of tools for businesses, is currently in its beta test phase and provides businesses with access to AI-powered insights, fueled by Reddit’s over 16 billion posts and comments, that reveal the top communities, trending topics, and conversations that are relevant to specific categories and, in some cases, specific brands.

Businesses can use these insights to join or start conversations, connect with new and existing audiences, and inform the way they interact with and show up on the platform.

Performance analytics enable businesses to analyze organic post performance, while publishing tools help with drafting and scheduling of profile posts and provide simple steps for businesses to contribute to Reddit communities. A Pro dashboard provides overall organic engagement and monthly progress against account activity.

In addition to these tools, Reddit Pro users can also extend the reach of their organic profile posts as paid advertisements on Reddit without leaving the platform.

Reddit worked with more than 200 brands including Questrade and Fidelity Canada, Wendy’s and Taco Bell, and organizations such as NASA and the NFL to help the platform test and refine these tools.