The Research Company Evaluating the Media Agency Industry (RECMA) has named OMD Worldwide the best-performing global media network overall in its bi-annual Network Diagnostic report.

The latest win for the OMD Media Group agency marks the seventh consecutive edition in which OMD has earned top spot on the report.

“These results demonstrate OMD’s ability to combine platform, people and process to create what’s next for our clients,” OMD Worldwide CEO George Manas says.

“Every day, in every OMD office, we are delivering modern media solutions enabled by our parent company’s ‘Agency as a Platform’ approach that connects media, content and commerce; activated by our industry leading talent around the globe; and operationalized through Omni, Omnicom’s open operating system, to unlock growth for our clients.”

RECMA’s report evaluates 684 agencies in 45 markets on vitality and structure, and is meant to go beyond typical quantitative metrics like new business wins or billings volume. Using KPIs, it also considers such criteria as client portfolio and relationship stability; digital, data and analytics, and content resources; and homogeneity across geographies. Participating agencies are ranked both numerically by “quali-points” and by the strength of its profile.

Digging into those KPIs, OMD got top marks for competitiveness in new business pitches, client profile, digital, data and analytics, and content expertise. Globally, OMD is ranked “Dominant” in 10 markets.

“Being recognized as Best Performing Global Media Network means our ability to combine platform, people, and process to create what’s next for our clients is driving results for our clients – and it’s clear how our contribution is part of their success,” says Cathy Collier, CEO of OMD Canada, “Furthermore, with the power of our global network we are able leverage modern marketing solutions and localize them for our Canadian clients . A best performing global network is made up of strong regions, including OMD Canada.”

Collier notes that OMD Canada, which is Canada’s largest media agency, leads the market in competitiveness in pitches in 2023 with an A rating, and pitch participation. It also remains the agency with highest number of Big Advertisers (spending over 20m$), and has the highest Relationship Stability in its Top 10 clients with 8.9 yrs.